‘Fado Canibal’. The constitution of indie in Portugal in 18 indie record labels (1982 to 2017)

Abstract: “This thesis investigates the role of 18 Portuguese record labels in promoting local indie music between 1982 and 2017, analyzing their strategies for promoting and valuing local cultural production. The research aims to elucidate the approaches and tactics adopted by independent labels, as well as their effects in attempting to break away from major record labels and in the communicative processes associated with this unique musical production in the cultural history of Portugal. These impacts manifest in new forms of spoken and written language, design (posters, covers), clothing, publications (fanzines and later blogs), and other media. The focus of observation lies in how indie labels emerge and adapt to communities, breathing life into or disseminating the music scenes they are part of. They employ communication, distinction, and dissemination tools that go beyond the musical domain, playing a crucial role in fostering innovative dynamics of creation, production, and artistic propagation in contemporary Portugal. On the other hand, the central importance of indie labels and their strategies in the dynamics of creation, valuation, dissemination, and regeneration of communities, cities, and the country as a whole is highlighted, serving as both aesthetic and economic landscapes. Thus, it is crucial to underscore the predominant role these labels have played in decentralizing and evolving national music scenes, acting as catalysts for cultural and urban change. Therefore, addressing them as cultural heritage and memory becomes essential in times of dematerialization of musical objects.”
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Moura, Luiz Alberto Brandão