Shaping the social through the aesthetics of public places: the renovation of Leeds Kirkgate Market

In the chapter Shaping the social through the aesthetics of public places: the renovation of Leeds Kirkgate Market, the author Elizabetta Adami shows how a social semiotic multimodal analysis “can contribute to understanding the social dynamics beyond, and reflected by, the regulatory practices shaping the aesthetics of the visual landscapes of public spaces”.

According to the author, the visual and material landscape of our urban environments has semiotic and social significance. Thus, the chapter examines the case of Kirkgate Market, in Leeds (UK), focusing on the changes in sign-making practices deriving from the undergoing renovation of the place, which is affected by increasing semiotic regulation in the institution’s attempts to brand its image.

Available here.

 

ANO

2018

AUTORES

Elizabetta Adami