Zara Pinto-Coelho is an Associate Professor in the Department of Communication Sciences at the University of Minho. She holds a Ph.D. in Communication Sciences, Semiotics, from the University of Minho in 2003. She is a member of the Board of Directors of the Communication and Society Research Centre as Principal Investigator of the research group “Cultural Studies”. She teaches in the areas of Discourse, Image, and Sociology of Communication Studies. Her current research interests intersect issues associated with gender inequalities and political participation through discourse and image.