Dr. Evripides Zantides is Professor of Graphic and Visual Communication at the Department of Multimedia and Graphic Arts of the Cyprus University of Technology. His professional activities include the presentation of research papers at a number of journals and international conferences on semiotics, graphic design education, typography and visual communication, and his participation, with distinguished work, in refereed Art and Graphic Design biennials and other international exhibitions. He is also involved as a reviewer in scientific journals, in educational, conference and art and design evaluation committees. He is the delegate for Cyprus in the Association Typographique Internationale (ATypI), as well as in the International Association for Semiotic Studies (IASS-AIS). His research interests are based on semiotics in the process of fine or applied audio/visualisation of verbal language, using image, text/typography and sound. He is the founder and director at the Semiotics and Visual Communication Lab of the Cyprus University of Technology (www.svclab.com).