5 Jan, 2023

Jornadas de Publicidade

Passeio will be present at the “Jornadas do GT de Publicidade da SOPCOM”. Helena Pires and Teresa Lima present the paper “The Coliseu do Porto in Cruz Caldas: fragments of an imagined city”, which analyses the graphic material (posters, programmes, stage designs) produced by the Porto publicist for the show house between 1941 and 1969. “Connected or disconnected?” is the theme of a conference that aims to “think about the dialogues established in contemporary society and their impact on advertising in the era of digital culture and vice versa, in order to introduce new lateralities into the equation, which will contribute to redefining theories and practices in the academic and professional world.”