Helena Pires is an Associate Professor in the Department of Communication Sciences, at the Institute of Social Sciences, University of Minho. She got a PhD in Communication Sciences, in the area of Communication Semiotics, from the University of Minho, in 2007. Teaches in the areas of Advertising, Art and Communication, participating, in the last years, in the Direction of the Master in Communication, Art and Culture , from the University of Minho, where she has also taught. For four years, until November 2019, she was coordinator of the Advertising Group of SOPCOM – Portuguese Society of Communication Sciences. She has published and developed research work on semiotics of the (urban) landscape, as well as in the area of communication and visual culture.